About Us

Hello and welcome to our website.

Boob Baby is a website supplying breastfeeding equipment and accessories to the public. The website also includes a resource centre, which aims to provide information and advice to mothers who are breastfeeding and also to pregnant ladies who are hoping to breastfeed. Boob Baby is a small, family business run by myself, Sarah Appleton, along with my husband Ryan. We pride ourselves in not only providing quality products at competitive prices, but also offering outstanding customer service.

The idea for the website came about after my experience in trying to establish breastfeeding with my son. After a traumatic birth, which ended in an emergency caesarean and me losing 2.5 litres of blood and being very poorly, we found it difficult to get breastfeeding going. It was made harder as my son lost too much weight after birth, resulting in a trip back to hospital. This completely knocked my confidence in my ability to feed and nourish my son and I was very close to giving up breastfeeding altogether. However, after a stern word from a midwife and as a result of my stubborn nature we stuck at it and have not looked back since. 2 years down the line we have a happy little boy who still loves his boob. As a result of my experience I have become increasingly passionate about breastfeeding and think that there needs to be more support for women who want to breastfeed, but are finding it difficult.

There is a wealth of excellent information and advice on the Internet, and also excellent telephone support from breastfeeding charities. However I have found it difficult to find straightforward information quickly. Also, whilst most companies who sell breastfeeding equipment and accessories provide some information about breastfeeding, I found this information to be lacking in some substance. So the aim of Boob Baby is to not only supply breastfeeding equipment and accessories, but to also provide information and advice about breastfeeding that is easy to read and easy to find quickly.

If I had known then, what I know about breastfeeding now, I have no doubt that my breastfeeding journey would have been easier. I hope that the information contained within this website is of use to women who are having a difficult time and encourages them to seek additional help from breastfeeding councillors or lactation consultants or seek support from the excellent peer support network we have in this country. 

I plan to continue my breastfeeding journey with my boob baby until he decides he is ready to self wean.

We hope you enjoy browsing our website. Should you have any feedback about Boob Baby, we would be happy to hear from you, just drop us an email info@boobbaby.co.uk

Thank you and happy shopping!

The BoobBaby Team